Marketing is a maze.
Luckily, we were born in here.
We do your marketing and build the systems behind it. Brand, website, ads, email and booking from one team.
Selected client work
Three agencies. None of them talk. You pay for all of it.
The web agency does not know what the ads promise. The content is made without knowing the booking system. Everyone does their part, and the customers fall through the gaps.
What we do.
Everything it takes for a new customer to find you, book and come back. Use us for all of it, or for the part that is missing.
Strategy and brand
Positioning, message, identity and a plan for the year ahead.
Websites and webshops
Design and development built to sell and easy to run.
Email and CRM
Klaviyo flows, campaigns and the link between your website and your customers.
Ads
Meta, Google and TikTok. Campaigns measured in bookings and sales.
Content and social
Photo, video and posts for Instagram, TikTok and LinkedIn, planned around your season.
Systems
Booking engines, learning platforms and automations that save you hours.
Where do you want to go?
There is always more than one way. Pick your goal and we will show you what we typically build.
Example
New location, 200 memberships
- 1Campaigns targeted at the location
- 2Landing page and booking connected
- 3Welcome flow by email
- 4Seasonal offers on autopilot
- 5A report every month
Wellness is our home ground.
Sauna, pilates and fitness are growing fast, and new places open all the time. We know everything from the booking system to the feed, and we know what makes people choose you.
One team. One brain.
When the person planning your content also knows what your booking system can do, when your high season is and what the numbers say, everything gets better and cheaper.
Strategy and brand
Positioning, message and a plan that fits together.
Content and social
Instagram, TikTok and LinkedIn, planned around your season.
Development and automation
Websites, booking engines, Klaviyo and integrations.
Ads and data
Campaigns you can measure and reports you can read.
You talk directly to me.
I make sure strategy, content and development fit together, and that your budget goes to the people best suited for the job. One place to call when something needs to happen.
Mikkel, Maze
Plugin Heat Club × Copenhagen Cartel, autumn 2025
One swimsuit. Nine processes.
Plugin Heat Club and Copenhagen Cartel wanted a limited edition swimsuit for the winter season. This is what a project looks like when one team knows the whole route.
- 1
Scope
Idea, plan and budget for the collaboration between the two brands.
- 2
Design
The swimsuit, the hang tags and the look of the campaign.
- 3
Lead generation
Interest was gathered before the sale, so the presale had an audience from day one.
- 4
Presale
The campaign email Winter. Heat. Ritual. opened the sale for those who were waiting.
- 5
In-store sale
On the shelves at Magasin and Matas.
- 6
Launch event
An event that marked the release.
- 7
The ticket trick
Every swimsuit came with two free tickets. Scan the hang tag, enter the order or receipt number, and the tickets are yours.
- 8
Post-launch marketing
Marketing and follow-up after the release.
- 9
Storytelling
The story of the winter ritual, told across channels.
We should pay for ourselves. Three times over.
That is the bar we set for everything we build. Like a good accountant, we should be worth more than we cost.
How we get started.
- 1
Free review
30 minutes where we get to know your business: where you want to go and what is in the way.
- 2
A plan
You get the possible routes, what they cost and what we recommend. No commitment.
- 3
Build and launch
One team builds and goes live. You have one contact all the way.
- 4
Run and improve
We measure, adjust and send you a report every month.
Book a free review.
30 minutes where we get to know your goals and your obstacles, so we can plan how you get there. No commitment.