TMA-2 DJ Wireless, spring 2025
Ten milliseconds you can see.
AIAIAI launched TMA-2 DJ Wireless, their best-selling wireless DJ headset, built on their own W+ Link technology. Maze ran the landing page, the presale and the activation of the marketing channels.
The brief
W+ Link delivers sound in under 10 milliseconds. Bluetooth typically sits around 250. That is the difference between being able to beatmatch wirelessly or not. But on paper it is just a number, and without the right communication it is hard for a DJ to understand what the technology is and what it can do.
The small detail: speed you can see.
We humanised the technology. W+ Link got a chip with a personality, and speed animations on the landing page showed how fast the signal arrives. Try it below.
Shown in slow motion, four times slower than real life. W+ Link: under 10 ms according to AIAIAI. Bluetooth: typically around 250 ms.
The whole route.
- 1
From spec to benefit
W+ Link was translated into what a DJ cares about: mixing wirelessly without losing the timing.
- 2
A chip with a personality
The technology got a character, so W+ Link became something people could remember and point to.
- 3
Speed animations
The landing page showed the difference between W+ Link and Bluetooth, so the speed could be seen, not just read.
- 4
Landing page
Built around the wireless technology, with speed as the first thing you meet.
- 5
Presale
A presale, so the most interested could secure a headset from the start.
- 6
Channel activation
The launch was activated across the marketing channels with the same message.
What you get from one team.
Technology translated into benefits
We start with what the customer should feel and build the communication from there. The specs come after.
One connected launch
Landing page, presale and channels were planned by the same team, so the message was the same everywhere.
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