Website, Klaviyo, ads and Ferb booking
A new brand, carried all the way through.
Kynd Sauna, formerly Mobilsauna, had a new identity. Maze carried it through the website, Klaviyo and the ads, and moved booking over to Ferb.
The brief
A new identity is only half the job. It has to be felt everywhere customers meet the brand: on the website, in the inbox, in the ads and when they book.
The whole route.
- 1
New website
Built on the new identity, so the brand stands strong from the first click.
- 2
Six Klaviyo email flows
Welcome, gift cards, seasonal offers, active on site, winback and abandoned cart.
- 3
A tone that lifts
Emails in Kynd's own voice, so they feel uplifting rather than pushy.
- 4
Ads
The same brand and message in the ads as on the site and in the inbox.
- 5
The switch to Ferb
A better booking system with more options, and a switch without pain.
- 6
Everything connected
Meta, Google and Klaviyo set up correctly with the new system, so data and tracking fit together.
The small detail
Six email flows, and none of them feels like selling. The tone is Kynd's own: uplifting, not pushy. That is the difference between an email you delete and one you book from.
What it brought.
- The same brand across web, email and ads
- A painless switch to Ferb
- Booking, email and ads measured together
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