Brand, website, booking and learning. 6 months
The expert should look like one too.
Pilorum had the best hair loss treatments on the market, but the public was not hearing about it. Over six months Maze built a new website, a new booking flow and a learning hub for the staff.
The brief
A good business with the best product on the market, but an outdated site and heavy booking: first a form, then a phone call. Much of what makes Pilorum the expert was never told.
The whole route.
- 1
Competitors and brand
The identity was updated so it is still Pilorum: clinical, but more 2026.
- 2
From WordPress to Webflow
A new website from scratch. All SEO, links and tracking came along, so the switch could not be felt.
- 3
One place for 100+ pages
A custom CRM runs knowledge articles, client cases and treatments and feeds them into templates. A price is changed once and is live everywhere.
- 4
Booking straight into Gecko
Customers book a free slot themselves. No form and no waiting for a call.
- 5
No lost leads
Anyone who does not finish a booking is passed straight to the call centre.
- 6
The hair guide
A free, well-documented guide for men and women in exchange for an email address. It collects leads and shows that Pilorum owns the knowledge.
- 7
Visible in Google and AI
Knowledge articles answer what people ask, such as why they are losing their hair, and lead them to Pilorum.
- 8
A learning hub for staff
Staff learn Pilorum's techniques and level up without anyone having to teach in person.
The small detail
Two details make the big difference day to day. A price is changed in one place and is live on every page. And no enquiry is lost, because unfinished bookings go straight to the call centre.
What it brought.
- Most customers now book by themselves
- Call centre costs have gone down
- New staff are trained on autopilot
- Less maintenance, now and going forward
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